Norman Wells Flag Formalization and Logo

𝑻𝒉𝒆 π’‚π’Šπ’Ž 𝒐𝒇 π’•π’‰π’Šπ’” 𝒑𝒐𝒔𝒕 π’Šπ’” 𝒕𝒐 𝒔𝒉𝒆𝒅 π’π’Šπ’ˆπ’‰π’• 𝒐𝒏 𝒕𝒉𝒆 π’”π’Šπ’ˆπ’π’Šπ’‡π’Šπ’„π’‚π’π’„π’† 𝒐𝒇 𝒂 π’π’π’ˆπ’ 𝒇𝒐𝒓 𝒂 π’Žπ’–π’π’Šπ’„π’Šπ’‘π’‚π’π’Šπ’•π’š, π’†π’Žπ’‘π’‰π’‚π’”π’Šπ’›π’Šπ’π’ˆ π’Šπ’•π’” π’‡π’π’–π’Šπ’… 𝒏𝒂𝒕𝒖𝒓𝒆 𝒂𝒏𝒅 𝒕𝒉𝒆 π’Šπ’Žπ’‘π’π’“π’•π’‚π’π’„π’† 𝒐𝒇 π’†π’Žπ’ƒπ’“π’‚π’„π’Šπ’π’ˆ π’„π’‰π’‚π’π’ˆπ’† 𝒐𝒗𝒆𝒓 π’•π’Šπ’Žπ’†. 𝑾𝒆 π’‚π’„π’Œπ’π’π’˜π’π’†π’…π’ˆπ’† 𝒕𝒉𝒆 π’”π’Šπ’ˆπ’π’Šπ’‡π’Šπ’„π’‚π’π’„π’† 𝒐𝒇 𝒕𝒉𝒆 π’•π’π’˜π’β€™π’” π’‡π’π’‚π’ˆ 𝒂𝒏𝒅 π’Šπ’•π’” 𝒑𝒓𝒐𝒇𝒐𝒖𝒏𝒅 π’„π’π’π’π’†π’„π’•π’Šπ’π’ 𝒕𝒐 𝒕𝒉𝒆 π’„π’π’Žπ’Žπ’–π’π’Šπ’•π’š; π’‡π’π’‚π’ˆπ’” 𝒂𝒓𝒆 𝒖𝒔𝒆𝒅 𝒂𝒔 𝒂 π’”π’šπ’Žπ’ƒπ’π’π’Šπ’„ π’Šπ’…π’†π’π’•π’Šπ’‡π’Šπ’„π’‚π’•π’Šπ’π’ 𝒇𝒐𝒓 π’„π’π’–π’π’•π’“π’Šπ’†π’”, π’ˆπ’“π’π’–π’‘π’”, 𝒂𝒏𝒅 π’π’“π’ˆπ’‚π’π’Šπ’›π’‚π’•π’Šπ’π’π’”. 𝑷𝒍𝒆𝒂𝒔𝒆 𝒃𝒆 𝒂𝒔𝒔𝒖𝒓𝒆𝒅 𝒕𝒉𝒂𝒕, 𝒐𝒖𝒕 𝒐𝒇 𝒓𝒆𝒔𝒑𝒆𝒄𝒕 𝒇𝒐𝒓 𝒕𝒉𝒆 π’‡π’π’‚π’ˆ, π’˜π’† 𝒉𝒂𝒗𝒆 π’Šπ’π’Šπ’•π’Šπ’‚π’•π’†π’… 𝒕𝒉𝒆 π’‡π’π’“π’Žπ’‚π’π’Šπ’›π’‚π’•π’Šπ’π’ 𝒑𝒓𝒐𝒄𝒆𝒔𝒔 π’•π’‰π’“π’π’–π’ˆπ’‰ 𝒕𝒉𝒆 π’‚π’‘π’‘π’“π’π’‘π’“π’Šπ’‚π’•π’† 𝒄𝒉𝒂𝒏𝒏𝒆𝒍𝒔 𝒕𝒐 π’†π’”π’•π’‚π’ƒπ’π’Šπ’”π’‰ π’Šπ’• 𝒂𝒔 𝒕𝒉𝒆 π’π’‡π’‡π’Šπ’„π’Šπ’‚π’ π’•π’π’˜π’ π’‡π’π’‚π’ˆ 𝒐𝒇 π‘΅π’π’“π’Žπ’‚π’ 𝑾𝒆𝒍𝒍𝒔, π’•π’‰π’†π’“π’†π’ƒπ’š π’†π’π’”π’–π’“π’Šπ’π’ˆ π’Šπ’•π’” π’†π’π’…π’–π’“π’Šπ’π’ˆ 𝒔𝒕𝒂𝒕𝒖𝒔 𝒂𝒔 𝒕𝒉𝒆 π‘»π’π’˜π’ π‘­π’π’‚π’ˆ.

Historically, the Town of Norman Wells has not possessed an β€˜official logo’. A logo is a visual representation that captures the identity and values of an organization or community. In the case of a municipality, a logo serves as a powerful tool for branding and communication (marketing) . It acts as a visual ambassador, reflecting the unique character, history, and aspirations of the community it represents. The logo is used on things such as letterhead, social media, vehicles etc.

The logo represents dynamic movement, symbolic of an Indigenous-styled raven in flight, as well as of the Northern Lights dancing above the Mackenzie Mountains. Font selection speaks to rugged, wild frontier-style living, and the elements combined give feeling of a tough and gritty, yet culturally-significant, creative and artistic community. Besides obvious connection to imagery already featured in the town, the raven in many cultures is associated with creativity, artistic expression, empowerment, adaptability and resourcefulness. Ravens are resilient, industrious and innovative problem-solvers. As messengers of lore, they also symbolize a connection between our world and the spiritual world… Between us and our ancestors… Between our past and our future.

It is important to recognize that a logo is not static; it is a fluid representation of a municipality’s journey and story. As communities evolve, so too should their logos. A logo should be adaptable and able to reflect the changing dynamics, values, and aspirations of the municipality it represents. This adaptability ensures that the logo remains relevant and resonates with both current and future generations.

To contact the Town of Norman Wells please call 867-587-3700 or email